In the past two years, I’ve planned, designed, wrote and analyzed more than 50 content marketing and promotional eblasts to drive relationships and fill events. The organization saw a 25 percent increase in newsletter engagement in the first year alone. The email campaigns consisted of monthly content driven newsletters and several monthly special event or training workshops that were disseminated to target lists within a 10,000 plus database list of clients, media, legislators and funding partners. The business insights articles not only provided client value, but also helped reinforce the organization’s expertise and help promote social media outreach, increased web traffic and SEO results.
- 25 percent increase in newsletter engagement (measured by clickthroughs)
- Sold-out events & increased class attendance in key areas
- Professional looking copy and graphics
- Plus: Brand consistency and relevance
Series of seven event-based eblasts promoting foundation’s efforts to cure children’s cancer in poverty-stricken countries. Sent to member list over a three-month period to build excitement about the event, promote ticket sales and donors. Eblast subjects included: initial event announcement; musical entertainment, speaker and cuisine highlights; as well as last minute registration and childcare opportunities.
Features: Custom join our mailing list button, sponsor banner and social media sharing buttons. Links to: Event registration, Donate, Facebook page.