Publicity & Marketing Campaigns

National  Publicity Campaigns:

My experience working with national and regional media is key in achieving public relations goals as I’ve secured more than 200 client and company interviews across broadcast, print and social media outlets in a variety of areas, including entrepreneurship, international trade, government contracting, arts and culture, healthy living and natural products.  Locally, I’ve secured multiple interviews with ABC Action News, Bay News 9, Ch. 10 News, WUSF, Tampa Bay Business Journal, creative Loafing, The Oracle, 83 Degrees, USF News and USF Magazine.

Listed below is a preview of radio placements secured as a media coordinator at Pitch Inc., a media relations agency.  I’ve booked more than 150 radio interviews across the country, equating to approximately 3 million impressions, while only working part-time. My success was due to my diligence in  targeting show topics and producers while knowing that  placing two-to-four clients in one call is the perfect formula since getting hold of a producer is most of the battle.

Publicity, media

USF College of Nursing

Five classmates and I designed a full public relations campaign for the USF College of Nursing’s premiere walk in clinic. I was responsible for leading research development and collaborating with team members. We built the campaign based on our research outcomes defining perceptions and behaviors, strengths and weaknesses, and threats and opportunities. Additionally, we created a strategic plan and tactics that the College of Nursing can easily implement and later evaluate to determine campaign effectiveness.

Click  links to view PDFs:

Campaign Book    

Convenience and phone survey

Campaign Budget

Tactics

POS, direct mail pieces, newsletter, brochure, banner and media kit writings such as backgrounders and news clippings.

 

Marnier Cay Backyard Refuge

I created a fictional nonprofit organization dedicated to enhancing the environment after noticing an abundance of trash polluting the nature preserve near my house. The pollution appeared to be from a national retailer that is known for supporting the environment, so I designed materials and events to bring light to the unnoticed issue and encourage the retailer to help the community clean its accidental pollution and construct homes for wildlife.

Click  link to view PDF: Refuge Campaign   request to clean pollution

Elements included in campaign:

Letter to retailer: Creating awareness and call to action

Backgrounder of Marnier Cay Backyard Refuge

Request retailer to join community in Earth Day event- cleaning pollution and restoring otter homes

North American Otter facts

Google Maps of pollution flow into Rocky Creek Nature Preserve and Tampa Bay

Photographs of retailer’s pollution

Lee Roy Selmon’s

Three teammates and I created a client book to display our advertising campaign we designed to attract college students to the Lee Roy Selmon’s restaurants. Our tactics include social media marketing, billboard advertisements, school sponsored shuttle-bus advertisements and university newspaper advertisements.

Click link to view PDF: Lee Roy Selmon’s
 

USF Arts and Science

I designed flyers, based on USF logo identity standards, to create unity, supply information, and stimulate interest and awareness of the College of Arts and Science’s minors.

Problem: Based on Web sites and informational materials, it’s not clear that the USF’s College of Arts and Science departments’ minors are associated with USF. Many of the minors do not have easily accessible published information— in print or on the Web.  Those that do have information don’t use the same color or fonts as the rest of the university and are missing information.

Click link to view PDF: USF Department Minors